'Keep Calm and Tell Me Your Real Name' is how Panini México nudged its manga reading public; the slogan encased within artwork lifted from a Shinigami's notebook and written in familiar spidery Death Note font.
Though given that said readership is Spanish speaking, the legend actually read, 'Mantén la Calma y Dime Tu Nombre Verdadero'. *
Posted on social media - like Twitter, alongside the hashtag #SoyPanini, on February 4th 2016 - the meme was a bit of marketing. A reminder that Panini Comics México will be reprinting volumes of Death Note manga.
The Mexican Death Note Panini Editions are due for release sometime this month, though even the individual posting their Tweets wasn't sure of the exact date.
Won't it be a lovely surprise when they appear on bookshelves in a Mexican manga store near you?
Assuming, of course, that you live in México. Mantén la calma, amigos!
(*With thanks to Lua, for the translation!)
Meanwhile, over on Twitter, no mention was made until Christmas Day proper, when someone still at work Tweeted, '¡Oficial! El TPB de #HitGirl llega en enero y #DeathNote regresa a México en febrero de 2016 ¡#FelizNavidadATodos!' (Another general translation - 'It's official! The TPB (trade paperback - or manga, to the likes of you and me) of Hit Girl is coming in January and Death Note returns to Mexico in February 2016. Merry Christmas all!')
Then continued on earning their overtime in reTweeting the excitement of Death Note fans in reaction to it all.
To their credit, Panini staff didn't ignore such pointed queries, spending the Christmas period addressing comments amassing Facebook and Twitter. The policy of no competing reprints was only ever a 'short or medium term' one, and Death Note is their most requested manga volume set in Mexico. That latter reasoning repeated time and time again.
Its very popularity means that Panini Comics Mexico can make an exception for Death Note. It's only a short manga series, already concluded and extremely well known. No hassle really to reproduce and market. It's all for the fans. The fans want it. We're just here to deliver, was the general essence of Panini's response across the board.
So you see, nothing to do with the potential of a nice little earner later in 2016, when the franchise explodes under the glitz and frenzy of a Hollywood movie set to propel Death Note's popularity into the stratosphere. In theory. It's Mexican manga collection coming out now is just a big coincidence; rewarding fans with what they want for Christmas.
Panini Comic Mexico's manga Death Note volumes will be on sale in February 2016, priced at MXN 75,00 each.
Never miss an update - subscribe to Death Note News feed and/or check out an extended list of the latest Death Note news headlines.
Disclosure: This page generates income for the author based on affiliate relationships with her partners, including Amazon and VigLink.
Site Claim and Authorship Verification: All that follows is for me to prove my authorship of Death Note News in various places. Hoop jumping stuff for me; boring for everyone else.