Panini Comics in Mexico previously stated that it would never reprint any volume of manga already been issued in the country. But Death Note just changed all that.
In a surprise announcement on Christmas Eve, the company had a festive gift for Death Note fans: the whole manga series reprinted and repackaged as brand, new editions.
Panini's Mexican Death Note manga will appear on bookstore shelves in February 2016.
News came via social media. On December 24th, 2015, the climbdown was acknowledged and shrugged away; their Facebook message read, 'Sí, habíamos dicho que no habría series previamente editadas en México en el corto plazo, pero el fandom habló y no podemos dejar de escuchar - ¡#FelizNavidadATodos!'
Roughly translated: Yes, we know we said we'd never publish a manga series which is already available in Mexico, but the fandom spoke and we have listened. Happy Christmas everyone!
Then continued on earning their overtime in reTweeting the excitement of Death Note fans in reaction to it all.
Before nipping back a few hours later to make the announcement again on Twitter, this time heralded by the joyous slogan, '¡Ustedes los pidieron, los tenemos!' (Vaguely - You have ordered them; we have them!)
Possibly because across Facebook and Twitter alike, suspicious Mexican manga readers were cropping up between the gleeful responses left, right and centre, querying the U-turn in Panini's reissue policy.
Staff now spending their holiday fielding questions along the lines of 'who requested it?', 'what's wrong with the existing Death Note Mexican manga editions, still in print, published by Editorial VID?' and 'whatever happened to 'will not publish anything already published as manga in Mexico?'
In short, more than a few Latino Death Note fans wryly pondering this unexpected inducement to purchase a whole new collection of the same, old story - beloved as it is - and how much this change of heart relates to the fact of a US live action movie coming out later in the year.
After all, Panini Comics won't cash in anywhere on perfectly serviceable extant Death Note manga printed in Mexico by Editorial VID.
Its very popularity means that Panini Comics Mexico can make an exception for Death Note. It's only a short manga series, already concluded and extremely well known. No hassle really to reproduce and market. It's all for the fans. The fans want it. We're just here to deliver, was the general essence of Panini's response across the board.
So you see, nothing to do with the potential of a nice little earner later in 2016, when the franchise explodes under the glitz and frenzy of a Hollywood movie set to propel Death Note's popularity into the stratosphere. In theory. It's Mexican manga collection coming out now is just a big coincidence; rewarding fans with what they want for Christmas.
Panini Comic Mexico's manga Death Note volumes will be on sale in February 2016, priced at MXN 75,00 each.