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Death Note and Naruto: Forerunners in Global Market Bid forĀ  2.5-D Japanese Entertainment

1/9/2015

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Death Note is being seen as one of two big Japanese anime testing the ground internationally in a potentially lucrative revenue stream for entertainment groups. The other is Naruto.

Both have been recently adapted for live performances - or 2.5-D, as its known in Japan - which might just as easily be transferred across borders, changed to suit audiences in various nations.
Death Note Musical Japan poster

Death Note Musical Japan
Death Note Musical Korea

Death Note Musical Korea
Death Note the Musical has already been staged in South Korea, picking up there before the inaugural Japanese performance had even completed its theatrical run. Its producers - particularly HoriPro, which owns the rights to the Death Note stage-show - hope that other countries will be swift to purchase the script and score, in order to translate both for their own productions.

HoriPro deliberately hired a well-known American Broadway composer - Frank Wildhorn - so that eventual sales to the US might be smoothed. Versions of the show's keynote songs were available on-line in English before they'd even been recorded in Japanese.

HoriPro is part of the 2.5 Dimensional Musical Association - a Japanese entertainment industry conglomerate, formed in 2014 specifically to lead global exportation of anime related live events or stage adaptations.

Another founding member of the group, Nelke, has already seen its theatrical production of Naruto staged in Macau, Malaysia and Singapore.  Both have their eye on the West, where securing Death Note or Naruto 2.5-D deals could prove extremely profitable for the companies involved.
Naruto Musical Poster

Poster for Naruto the Musical
Though we haven't yet been made privy to the takings from those stagings, an idea of the bottom line can be gleaned from reports that Tenimyu (also owned by Nelke) recently sold its 2 millionth ticket for a run of successful 2.5 dimensional performances in Japan alone. This in a country which doesn't promote longevity in theatrical productions, as occurs in London's West End or New York's Broadway.

Promoting interest in either of those locations could ensure riches for the companies involved for years to come.

And to ensure at least some consideration from foreign theatre-goers, Tenimyu productions offered spectacles which provided sub-titles in four different languages - English, French, Chinese and Korean - that the buzz around the show might be conveyed home on the lips of those who watched it.

In addition to the huge bank balances primed to be boosted on the global entertainment market, there's another powerful incentive for Japanese exporters - unlike anime, manga and other material formats, it's difficult for live performances to be conveyed wholesale into the homes of potential customers free of charge.

You can't download on-line a stage production like you could anime episodes, nor scantilate copies of it, as so many do with manga.  For the entertainment moguls of Japan, rights to their musicals feels almost pirate proof.
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Original Cast Death Note Musical Show on TV

27/8/2015

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Did you miss out on the opportunity to see Death Note's theatrical stage-show during its inaugural run live in Japan?

Then dry your tears - HoriPro has just announced that it will be airing its musical on Japanese television this autumn.
Two Kiras and L - original Japanese Death Note Musical stars

Two Kiras and L - stars of the original Death Note Musical cast in Japan
Viewers will be able to watch two live performances of Death Note the Musical from the comfort of their own homes. Featuring the original cast, filmed in Tokyo, during dates which marked the international launch of Death Note as a stage adaptation.

Headed by Kenji Urai and Koike Teppei, as Light and L respectively, the company perform songs composed by Broadway's Frank Wildhorn, and produced by Kuriyama Tamiya.

Your first opportunity to watch the televised show will be on October 17th 2015, at 8pm.

The demanding role of Light Yagami, within a packed performance schedule, meant that it was divided between two actors. Playing Kira on alternative nights was Hayato Kakizawa, who will be in the lead role for the second Musical Death Note to hit Japan's television screens.

This production will be broadcast on November 7th 2015, at 6.30pm.

(NB There's a Tweet circulating, which has the Kira actors switched for these Death Note the Musical televised shows. I guess we find out in due time.)

It's hoped that those televised premier run recordings will gain even more significance over decades to come, as Death Note becomes established in theatres globally. The production has already been staged in South Korea to great critical acclaim.

Death Note Musical Promo with English Songs

In other news, there's a brand new theatrical trailer for this 2.5D Death Note live adaptation. 

The promo features songs from the Death Note Musical in English, no doubt to render it more attractive to theatre companies and executives in the West. (Yes, we're all looking at you, America.)

Enjoy it while you wait for the show - be it on your television screen or on a theatrical stage, if or when it finally turns up in your own country.
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