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Ten Years On - Business Still Brisk for Death Note Manga in North America

3/4/2016

4 Comments

 
Death Note Black Edition Volume 1
Death Note Black Edition Vol 1
- buy it on Amazon.com
It may be the tenth anniversary of its initial publication, yet manga editions of Death Note sales remain evergreen in the US, Canada and Mexico. 

In fact, this far down the line, Death Note manga volumes are still one of the Top 10 best-selling titles within the c0ntinent for the genre.  It pretty much seems lodged there; camped in all perpetuity.

That's according to ICv2 - the North American pop culture news magazine for retailers - reporting in the April 4th 2016 issue of Publishers Weekly.

While Death Note may lack the current mega-sales of latest releases like Attack on Titan, Tokyo Ghoul and One-Punch Man, that's because they are new and trending fashionably. But that's more than made up for by the steady drip-drip of continued Death Note manga editions purchased throughout the last decade.

It even survived well during the overall manga slump in North America, which saw the trade in Japanese titles fall from a high of $210m in 2007 to a mere $65m by 2012.  The market had bounced back up to $75m by 2014 - mostly on the back of Tokyo Ghoul and One-Punch Man - with early figures suggesting that North American manga sales rose by another 13% again during 2015.

Yet even during the down days in manga consumerism, interest in Death Note there never really wavered.  ICv2 stated that it, along with Dragon Ball, went on 'selling well'.

So why should Death Note stand out so much amid all the rest?  ICv2 CEO Milton Griepp has an answer for that too.  "I think it all comes down to quality," He said, comparing Ohba and Obata's epic manga with iconic graphic novels of the West, like Alan Moore's Watchman or Batman: The Killing Joke. "Death Note is a good series."

And sometimes it really is as simple as that.



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