But it pretty much turned into a damp squib, as far as the vast majority of Death Note fans are concerned.
Matsuda MomoFutoshi's 10th Anniversary Death Note storyline - which played on Facebook and the official website - led him straight into a real world event that we've known about for days. The whole 'Kira is resurrected' clue trail didn't hint at all to new chapters of the manga, nor even a live action movie. It was revealed to be merely a publicity stunt for the Real Escape Games being held in Tokyo and Osaka.
What was the use of a website countdown, when that had already been announced a week prior?
The biggest news in the Death Note fandom for years turned out to benefit only the few people willing to fork out for a staged local event.