Nor is Nippon bashful about why. It's all 'part of (NTV's) continuing pursuit to become the leading media content company in Asia', according to their press release on the subject.
The new venture will be called NTV Asia Pacific Pte. Ltd, with a start-up injection of $1m cash in US dollars, all contributed by parent company NTV. Hidetoshi Hiramatsu - currently NTV's managing director of International Business - will assume command as NTV Asia Pacific's first CEO, naturally based in Singapore. Their new logo is below: