GEM marks a collaboration between Nippon TV (NTV) and Sony Pictures Television (SPT), each of which are bringing their biggest shows to air to Asian audiences.
NTV chose its television Death Note drama, recently broadcast in Japan and streamed on-line around the world, to act as its flagship for GEM's launch. Also on offer to viewers is another drama entitled Angel Heart; season two of Hanasaki Mai Speaks Out; and a Chinese romance series called Lady & Liar.
A hallmark of the channel will be its emphasis upon Asian content.
At a press conference to announce GEM's opening content, NTV's International Business Development divisional President Yukiko Kimishima told reporters:
Nippon TV already has a proven track record in our country as the first and most watched commercial broadcaster, so we are extremely delighted at the opportunity to launch GEM in partnership with SPT Networks to deliver Nippon TV’s captivating fresh line-up of dramas and variety entertainment shows along with the finest programs from the rest of Asia.
Though I suppose there might be the odd one or two who haven't heard of it. Under their rock. And perhaps a handful more who never saw Death Note's 2015 TV dramatisation. They're all in for a treat.